14 ways the new Google changes will help (or hurt) your business

Google launches new Place Search. When over 70% of all people search online to find businesses, a number which climbs to 89% for those aged 18-24, showing up in local search results is critical. Google delivers local listings when you type in a geographic location with your search (e.g. “plumber Lancaster”) or when it thinks [...]

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New Google Local Results Layout Spreading?

Google has, apparently, been testing a new layout for select map results since July. Mike Blumental covers it pretty thoroughly on his post about the new Google Maps layout. The biggest changes to note for small businesses, in my opinion? The map on the right hand column, and more space for each maps result. It [...]

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Guaranteed top placement on Google

More and more these days, it’s becoming practice for SEO “professionals”  (imagine that I’m making the quotation marks with my fingers, just like Dr. Evil) to guarantee first page placement on Google.

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Condemned

Boarded up houses and railway yards. There’s something eerie about them that sends a shiver down my spine while at the same time making me feel melancholic. Is it because they’re an eyesore? Is it the decay, or the scorched-earth look of some of the worst tenements? Is it the unknown? It could be, but [...]

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Blowing Your Own Local Search Horn

Our own Local Search efforts paid off yesterday when we discovered that we were ranked second in Google Local Search results for two of our major Keywords, “Marketing, Lancaster, PA” and “Internet Marketing, Lancaster, PA”. So, we thought we’d take a moment to tell you “Hey! This stuff really works!”

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