Being Useful – Statistics and Social Media

Social Media is all about conversations and connections. Does that mean we business owners have to the discard numbers and figures we’ve always used to measure success? Last week on Twitter, Lancaster Connections Magazine (@ConnectLanc) posed the question “How often do you tweet?”. It garnered a number of answers, but Steve Odonnell’s (@odonnellsteve) input caught [...]

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To Tweet or not to Tweet

Twitter, Facebook, Linkedin… Sound like greek to you? Here’s your chance to fix that! Social Media has helped people reconnect with long-lost friends, find employment, and promote their business. Join us as we explore the world of Social Media. HACC Lancaster 9/14 @ 6:30pm to 8:30pm 10/12 @ 6:30pm to 8:30pm Lancaster Campus, Room RE [...]

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It's Not Me, It's You…

Dear Giant Evil Soulless Corporation, It’s over. I’ve taken my Twitter account and my Facebook profile, and removed you from my followers and friends lists. I’ve even changed the locks, so don’t bother sending me another request. You can have AOL and the blog. No one read that anyway because you kept talking about yourself. [...]

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When Planning Social Media, The Old Rules Don't Apply

How many channels of communication are available for a business to connect with its customers in the modern world? Dozens? Hundreds? Thousands? Personally, I wouldn’t like to put a figure on it. Let’s just go with the highly technical term of “a lot”. There are new channels emerging all the time. How you use these [...]

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