As America’s #1 haunted attraction, Field of Screams is hard at work year-round preparing for a short, busy season. As we planned for the project, it became clear that a combination of story-telling, creation of behind-the-scenes content, and a strong social presence would pair well with SEO to produce the best we results.
We developed a social media strategy for their internal marketing team to execute, refined the keyword targeting on their website, and got to work. The plan included a look at the work Field of Screams was completing leading up to the season, a wider variety of shared content, link-building and leveraging existing press relationships, and even monsters with their own Twitter accounts.
The results so far?
- A 37% increase in organic search traffic over 2013
- Over 7,000 new likes on Facebook
- Twice as many people reached per Facebook post or Tweet compared to 2013