Kae has been asked by the Ephrata chapter of the American Business Women’s Association to speak on social media at their July dinner meeting. As a member of ABWA since 2009, Kae is honored by the request and her presentation is called “Building a Plan for Social Media Success”. The meeting will take place on [...]
Ah, Spring, when smart business people’s fantasies turn to….Internet Marketing! Good news is that there is a lot of free/low cost seminar activity in the Central PA area in the coming weeks. Here is where Kiwi will be speaking on a number of topics. Please contact the individual organizations to learn more. We’ve included the [...]
I recently set up yet another Google AdWords account to test a few things out. A few days later I received an email from Google, advertising a new service they’re offering. I won’t bore you with the details, but one of the points Google made about their AdWords service was this: No risk: with AdWords [...]
Google launches new Place Search. When over 70% of all people search online to find businesses, a number which climbs to 89% for those aged 18-24, showing up in local search results is critical. Google delivers local listings when you type in a geographic location with your search (e.g. “plumber Lancaster”) or when it thinks [...]
Google has, apparently, been testing a new layout for select map results since July. Mike Blumental covers it pretty thoroughly on his post about the new Google Maps layout. The biggest changes to note for small businesses, in my opinion? The map on the right hand column, and more space for each maps result. It [...]
Do you know what people say about your organization online? Why not? Someone searches Google for marketing in Lancaster and your company doesn’t show up. Not good. Another person searches for your fitness center, and you appear right at the top. Great! But wait, your 6 reviews have an average of two stars. “Service is [...]
Social Media is all about conversations and connections. Does that mean we business owners have to the discard numbers and figures we’ve always used to measure success? Last week on Twitter, Lancaster Connections Magazine (@ConnectLanc) posed the question “How often do you tweet?”. It garnered a number of answers, but Steve Odonnell’s (@odonnellsteve) input caught [...]
HACC Lancaster – $29 6pm to 8pm on 9/27 & 10/26 The net never forgets! More importantly, people are likely to be talking about you or your business right now. Take control of your online reputation as we delve into the many facets of online discussions from review sites to Twitter, and forums to blogs. [...]
Lancaster Chamber of Commerce Professional Development Friday – Internet Marketing “How to Create and Manage Your Online Reputation” 9 to 11 a.m., Southern Market Center During this session, you’ll learn how to monitor what people are saying on the Internet about you and your company; design a strategy to engage and respond effectively; triage problems [...]
People have always loved to put a label on things and stick them in boxes People also love to come up with cool NEW labels for new things, and stick those in boxes too. It’s nice, it’s neat, it fits, and allows us to cope with uncomfortable or new ideas. Plus, if you’re the person [...]
