What Challenge is Your Business Facing in Today’s Market?
Sometimes, the toughest part of a new project is figuring out where to begin. We are bombarded with so many messages these days that it’s easy to become overwhelmed. At Kiwi, we’re aware of that, so, we try to avoid doing it to you.
Have you ever asked yourself any of these questions or expressed these frustration about the online world? If so, perhaps it’s time to end the confusion, and give Kiwi a call.
- “I have no presence on the Web, and I don’t know how to set up a website or how to make it work for my purposes.”
- “I’ve heard blogs are a good idea, but I don’t know how to set one up and make it work for me or my business.”
- “When people search online for my type of business locally, they can’t find me!”
- “I have a nice looking site, but it doesn’t get visitors or seem to help my business.”
- “I have products I would like to sell online, but I don’t know how to get started.”
- “My website gets visitors, but doesn’t seem to convert these visitors to sales.”
- “I want to start marketing via email, but I don’t know what works and what doesn’t.”
- “I get first-time customers, but very little repeat business to my website.”
- “I want to build my reputation online and become a thought leader in my field.”
“I have no presence on the Web, and I don’t know how to set up a website or how to make it work for my purposes.”
Thank goodness the days are over where you have to pay thousands just to get a decent looking site up and running. Complex sites still cost bucks, but simple information provision and customer capture sites for micro and small business are now more affordable than they’ve ever been. That being said, looks aren’t everything. The info has to be relevant, fresh, and tightly written, and the site optimized to show up well on the search engines. Kiwi Marketing Group can help you get an optimized site up and running in a very short time, at prices unheard of even a few years ago.
“I’ve heard blogs are a good idea, but I don’t know how to set one up and make it work for me or my business.”
Blogs are a good idea. In fact, we teach classes just on blogging. We’re a big fan of what they can do to help drive traffic to your website, or how they can function as easy-to-set up, inexpensive sites themselves. A handful of hours with KWMG is all it takes to get a blog set up and ready to go. Then, we can teach you how to maintain it yourself, or set up a simple plan to help if you’re too busy.
“When people search online for my type of business locally, they can’t find me!”
Having potential customers in your area able to find your website and business contact information by using a search engine such as Google is extremely important, particularly if your business has a specific geographic reach. Ranking highly in “local search” as it is called, can be confusing and challenging to small businesses. Fortunately, our company is experienced in this aspect of Web marketing. We have taken sites from invisible to #1 rank in Google local search in about three weeks. While every case is different, we are confident we can help your local prospects find your site quickly and easily.
“I have a nice looking site, but it doesn’t get visitors or seem to help my business.”
A site that has a good looking design is wonderful, but it’s the tip of the iceberg in terms of what needs to be done to make a website function as a powerful tool for your business. Search engine marketing and optimization, along with user testing, analytics and crafting of a compelling, relevant message are all part of the strategies and tactics that a modern business owner must employ to get results. Thank goodness you don’t have to be an expert in each of those areas. You can partner with a company like Kiwi to educate yourself enough to make good choices, and then turn us loose to get results for you. The possible benefits? More visitors coming to your site looking for what your business provides, more sales.
“I have products I would like to sell online, but I don’t know how to get started.”
More than ever, there are well designed, reasonably priced packages available to showcase your product and sell it to the world. Kiwi Marketing Group can consult with you in a reasonable amount of time and then provide you with the information and tools you need to get started with your own store. Or, we can manage the setup for you, providing you with an online storefront that’s ready to go. Of course, we’ll be keeping you involved so that you can learn what to do for future product introductions on your own.
“My website gets visitors, but doesn’t seem to convert these visitors to sales.”
There are several reasons this could occur. For example, are the visitors attracted to your site true prospects for your products or service? Traffic alone won’t do the trick. Qualified traffic is what you seek. Also, sometimes simple things like how your site is organized can be a hurdle to taking the next step in the sales process. Kiwi can help you analyze your Web traffic and test your user experience to make specific recommendations on what to do to improve your conversion and see better sales results. Contact us for more details.
“I want to start marketing via email, but I don’t know what works and what doesn’t.”
The good news is that marketing via email is relatively inexpensive. The bad news is that marketing by email is relatively inexpensive, so everyone else is doing it too. Learning what works and does not, doing the testing and refinement to get a return on your investment can be a complicated process. Fortunately, it’s easy to get started and KMG can work with you to set up or manage any portion of an email campaign. Need to build a list of subscribers? No problem, Kiwi has the experience and knowledge needed to capture people’s information. Need to create a powerful email campaign for a current list, or even have it managed for you? Kiwi has the answer, and the technical know-how to execute it.
“I get first-time customers, but very little repeat business to my website.”
Marketing on the Web can be very competitive. If you manage to get purchases through your website (congratulations!), but little repeat business, then the culprit may be one of the following:
- Usability: Have you tested every single part of the user’s experience throughout the entire selection, purchase and delivery process? If not, it’s time you did and Kiwi Marketing Group can help you learn what to look for, how to fix it, and how to really stand out from the crowd of potential providers.
- Followup: If you do not have a well-designed and regular communication program to keep in touch with your customers and encourage repeat business, you are leaving money on the table. Kiwi can help create and implement this for you so there’s more profit from each customer you acquire, and a loyal following for the new products and services you produce.
“I want to build my reputation online and become a thought leader in my field.”
The Web is such an odd place. While there are literally over a hundred millions blogs, for example, there are a handful that everyone who is anyone in certain fields will read. They all know each other and the key people who follow them also know each other– in the middle of a billion person marketplace! We bring this to your attention to point out that there are people out there, searching for your expertise. It’s a matter of crafting a compelling voice and delivering it in a consistent and creative way. We can help you to do that. Whether you need the technological tools to deliver your expertise to the world, or coaching on how to find your unique position in the online world, we have what it takes to help you succeed. Call us to begin your guru status journey!
