We believe that design and technology need to fit an organization’s unique needs. Developing a new website for Markley Actuarial required that we build a website that appealed to two very different target audiences, provided Markley a way to effectively publish and organize the informational content they created regularly, and to migrate their existing content (over 150 articles) to the new site, without losing traffic. Markley also wanted to emphasize their strong ties and history in the Lancaster community.
Large Search Engine Traffic Increases
The new content-focused responsively designed website, with an updated color palette and typography, modernized Markley’s web presence, and a solid transition plan for their existing content, as well as effective keyword research and on-site SEO, almost doubled website traffic after site launch.
Corporate Stationery Redesign
After the site project was complete, we were also given the chance to update Markley’s corporate stationary to match the new website. We incorporated the new color palette and fonts to create a cohesive look across their online and offline materials.