One of the sessions we attended was Searchapoloosa, a free session sponsored by Chitika. The “Cool Apps” part of the session showcased the work of 5 finalists from a search applications competition Chitika ran. The winner walked away with Kindle 2.
Interesting stuff. In terms of what we at Kiwi Marketing Group do, there were two cool tools that we thought might be useful.
The first is Nearby Tweets, based on Twitter. The concept is fairly simple, but we think it also has quite powerful marketing applications. Nearby Tweets allows you to enter your location, and then search all Tweets near you for certain search terms. For instance, I might put in “Lancaster, PA” as my location and search for all tweets about “Marketing”. Interesting stuff, but how is that helpful?
Well, imagine that you own a plumbing business. Run a search for “Plumbing” or “Hot water” and see what people in your area have to say about those things. It’s a good indication of what people might need help with, but let’s take it a step further. What if someone was complaining that they couldn’t find the right part for their Insinkerator at Lowes? What if you had that particular part in stock? Fire up your Twitter account, track that person down, and start tweeting, “Hi there! I saw that you’re looking for part XYZ. I have that in stock and can have it to you in 15 minutes.”
Free business leads anyone?
