Websites related to emergency vehicles and services often focus on dark color palettes, diamond-patterned steel, and stock images. The team at Phoenix works on some massive, impressive, and important equipment, and we wanted the focus of their website to reflect the focus of their company: the vehicles that they keep in service for when they’re needed most.

We combined custom photography (taken entirely by the Phonenix team!) with a clean, uncluttered responsive design that easily explained what Phoenix does, and how good they are at doing it.