Paid Website Traffic is Trackable and Decreases Dependence on Changeable Search Engines
Department store mogul John Wanamaker once said, “Half of the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
Mr. Wanamaker would be very happy with online advertising. In addition to the speed at which it can generate visitor traffic, pay-per-click, retargeting, and display advertising are some of the most trackable ad spends on the planet. The data is considerable and makes it easy to calculate your return on investment. Pay-per-click advertising can also be a powerful amplifier to a good SEO campaign and reduces your risk by diversifying your traffic sources away from just Google search.
But. Done incorrectly, without tracking, without testing (the creative, the message, the bidding, the destination pages, and more…), engaging in these advertising campaigns can be like opening your wallet over a drain.
If you would like to explore the possibilities, or your current ad reps aren’t offering you enough data to calculate your ROI, call a Kiwi. We offer campaign setup and management for many forms of online advertising, including:
- Google AdWords
- Facebook and Twitter Advertising
- LinkedIn Advertising
- Display Networks (Banner ads)
We can show you campaign possibilities with a wide range of budgets and platforms. Fill out the form to the right and we’ll call you, contact us for more information, or review our other internet marketing services.