Before Kiwi became Kiwi, it was two people with a passion for teaching entrepreneurs, small business and non profits everything we could think of about how to navigate and gain mastery over various aspects of building a compelling online presence.
Some things never change.
We love to educate and have spirited conversations about this world that changes daily (usually for the better!) Please look over our seminar offerings below. If nothing suits exactly, contact us anyway. We have done customized presentations for a number of organizations. The reviews are solidly positive and we think you will be pleased.
Join the Conversation — The Business Case for Social MediaTM
Twitter, LinkedIn, who cares?? Why bother with social media in the first place? This seminar delves into both the data and philosophy surrounding the most fundamental marketing shift in decades. Understanding this shift and what it means to your organization is key before making any decisions about the where and what of social media. (This program can be 25-45 minutes in length, depending on the depth of coverage.)
How to Create and Manage Your Online ReputationTM
Our current and future customers are talking about us, our brands and our companies 24 hours a day, 7 days a week on Twitter, Facebook, LinkedIn, blogs, review sites, and other channels. What are they saying? How should you react? What’s the longer-term strategy to building a positive online reputation? This information packed session will show you how to:
• Monitor what people are saying on the Internet about you and your company
• Design a strategy to engage and respond effectively
• Triage problems with ugly reviews
• Craft an ethical way to distribute positive information about your company
• Set up policies that will help others in your company be effective in the social media space
And, finally, you will learn some steps to continuously add value online so that your reputation grows and your company thrives. (This program typically runs 90-120 minutes in length.)
60 Minute Web MagicTM
Learn how you can build an online presence and reputation for your business in less than 60 minutes a week. Whether you’re currently running your own business, or looking to start a new one, the power of Web 2.0 is more than just hype to sell magazines. There are more free (or incredibly cheap) tools than ever before to help you to quickly and easily create an online presence that will generate publicity, referrals, and most importantly, sales, no matter what business you are in. In less time than it takes to watch and episode of House, you can harness the power of Web to drastically increase the visibility of your business, both locally, and nation-wide. CD of tools included.
Blogging to Build Your BusinessTM
Expressing yourself on the Web is great, but what about the Benjamins? How do you turn this very simple, very powerful tool into something that will enhance your reputation, your business, and your profits? Join us for detailed methods and tips you can put to use immediately to make an impact. Every attendee will leave with a CD full of references and tools to improve their Web presence and build a business blogging.
Online Affiliate Marketing Mastery TM
What do Home Depot, Amazon, and Dell Computer know what you don’t? They know that online affiliate marketing is an effective way to increase sales and build their business. They are so confident of this that they are willing to pay -you- to help them do it. What’s more, affiliate marketing can be a way for small businesses to benefit from dozens of people selling their product — with no overhead. Join us as we explore this $3 billion dollar industry, and learn how you or your business can get a slice of the pie. CD of tools included.
Blogging for Fun and ProfitTM
Over 100 million people do it. Why not you? Blogging has become a great way to let off steam, get an audience for your work, even profoundly impact the lives of others. Making money blogging can be your primary goal, or a happy side effect of getting your point across. With all the free and simple tools available, there’s no better time to get started. We’ll get you going and teach you how to build traffic. Becoming famous is up to you! CD of tools included.
