Blogging, Twitter, LinkedIn, Facebook, YouTube, Flickr — there are over 300 social media channels out there, many with great potential to create relationships that can lead to new business, new donors, local or national fame and fortune. Where do you want to be seen? Harrisburg, York, Lancaster, London, Christchurch? It doesn’t matter – social media can help you get noticed.
But, we are continually amazed at how some companies, or even fully fledged marketing agencies offering social media services, think that someone’s 15 year old nephew or an eager college intern is a perfect fit for their social media efforts. Before making that choice, ask yourself:
Would you put an intern as your spokesperson on MSNBC?
Because, in effect, that’s what you’d be doing. It doesn’t matter if you’re in Harrisburg, York, or Lancaster, social media is a world-wide stage, quick to change and even faster to condemn a clumsy or half-hearted effort. There are lots of stories about even large companies that have put their foot in it. (Ask us to tell you some; it’s lots of fun!)
Yet, organizations of all sizes are experiencing great results in social media, provided they A) have a plan and B) consistently execute said plan.
By creating a Social Media plan for your business, Kiwi can help you get the maximum benefit out of these powerful new technologies and steer clear of potential pitfalls. Here’s a small sample of what we can do, scalable to your particular goals and objectives:
- Create an effective set of listening tools that monitor what people are saying on the Internet about your people, brand, products/services, and your company.
- Work with your organization to create a social plan/strategy and an initial presence that is effective and sustainable.
- Determine your community influencers online and create ways to reach out to them.
- Design a strategy to engage and respond effectively, both to positive and negative input.
- Show you how to use social media for competitive intelligence and prospecting without turning people off.
- Define which social media metrics are worth tracking in your specific case and how to do so.
- Measure the effectiveness of each social media channel chosen.
- Help you define social media success/conversions and how to measure cost per lead or acquisition.
- Set up policies and best practices that will help people in your organization effectively build a strong online reputation in a natural, respected way.
- Integrate your online community into your traditional marketing efforts.
- Train you how to continue what we’ve started together.
Social media is part of the fundamental shift from one-way to two-way communications between consumers and producers. Used properly, it can save you time, money, and create closer, stronger relationships with those who matter in your business life.
Give us a call and we’ll give you some ideas and tell some great stories.