Back in the years B.G. (before Google), there was a creative thing called direct response copywriting. The masters at it cranked out letters and packets to get us to buy magazines from Reader’s Digest, lessons on how to play the piano, and ads to get us to call 800 numbers for any of a number of reasons.
We still see direct response copywriting in charitable solicitations, credit card exhortations, late night infomercials, and, if a savvy business owner or non-profit knows what they are doing…
On website pages and (judiciously) on social media postings.
Persuasive copywriting has stood the test of time. The more effectively that writing uncovers needs and grabs your prospects, giving them what they want and boosting your benefits, the better the letter/webpage/advertisement converts…translation: makes money.
Online, your website copy or social media content is your only salesperson. If you want Web or social media leads to contact you, your content has to persuade your prospects that you have what they need or want to support. In order to generate sales or bring someone into your sphere of influence, your content has to prove why someone should buy from or connect with you – and not your competitor who offers the same product or cause for $5 less.
Writing for the search engines is important, and Kiwi uses the best tools in the business to do our keyword research and place those terms properly. But, all the keywords in the world won’t matter if someone leaves your site 7 seconds after they arrive. Yup, that’s about the amount of time you have to grab their interest, and it’s dropping all the time.
Google (probably) isn’t going to buy anything from you, nor will they contract with you for services or send you a juicy donation. Your prospects might, though. If you realize that copywriting matters and is worth the investment to get it right.
Contact Kiwi to get your best online salesperson foot forward.
