Of all the internet marketing methods out there, pay-per-click advertising (PPC) is one of the most effective at quickly getting highly targeted to your website, Facebook page, or other online destination. Done correctly, with the right keywords, at the right times, to the right audience, on the right platforms (AdWords? Facebook? Yahoo?), PPC is hard to beat.
Department store mogul John Wanamaker once said, “Half of the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
Mr. Wanamaker would be very happy with PPC advertising. In addition to the speed at which it can generate visitor traffic, pay-per-click is one of the most trackable ad spends on the planet. The data is considerable and makes it easy to calculate your return on investment. Pay per click advertising can also be powerful amplifier to a good SEO campaign.
But. Done incorrectly, without tracking, without testing (the creative, the message, the bidding, the destination pages, etc.), engaging in PPC campaigns can be like opening your wallet over a drain.
Not interested in being a Wanamaker about your pay-per-click advertising? Call a Kiwi, or fill out the contact form to the right and we’ll get in touch. We can show you campaign possibilities with a wide range of budgets and platforms. Drain stopper included.
